The Level 5 Coaching Professional Apprenticeship standard is tailored for people who enjoy working with a wide range of individuals and teams across organisations, empowering and engaging with them to enhance their professional performance. This occupation is found in private, public and third-sector national and multinational organisations and employers. It is found in every sector across the country including the health, finance, engineering, business and professional services, manufacturing, education, retail, leisure, technology, and construction sector.
Over the past few years, there has been a growing demand for the professionalisation of coaching and mentoring, including one-to-one coaching, team coaching, leadership coaching and the integration of coaching skills into organisational culture and governance structures to facilitate future work methodologies.
At its core, coaching is a way of treating people, a way of thinking and a way of being which is seen as vital to supporting individuals and organisations in increasingly volatile and ever-changing environments. The underlying and ever-present purpose of coaching is building the self-belief of stakeholders, regardless of the context, to be curious and self-aware, better equipping them to collaborate, innovate, deal with the increasing pace of change and get the best from increasingly diverse environments. Effective coaching is future-focused, releases potential, and enables transition, transformation and change for business improvement. Understanding self, commitment to self-development, managing the contract, building the relationship, enabling insight and learning, outcome and action orientation, use of models and techniques and evaluation are key overarching areas that feature within this occupational area.