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The Sales Executive Level 4 Apprenticeship prepares individuals for a career in sales. This apprenticeship covers a range of topics, including sales strategy, sales planning, customer relationship management, negotiation, communication, and team management.

Upon completion of the apprenticeship, apprentices will have a deep understanding of sales and will be able to develop and implement effective sales strategies that meet the needs of their customers and their organisation. They will also be equipped with the skills and knowledge to manage the sales process, negotiate deals, manage customer relationships, and lead and motivate a sales team.

As a Sales Executive, they will have a crucial role in generating revenue for their organisation and building long-term relationships with customers. They will also be able to work independently, manage their own sales pipeline, and adapt to changing market conditions. With these skills, they will be able to progress to more senior roles within their organisation or pursue further training in sales or management.


Sales Executive

Leading end-to-end sales interaction with customers and managing sales internally within an organisation.




18+ months
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