Sales Executive

The Sales Executive Level 4 Apprenticeship prepares individuals for a career in sales. This apprenticeship covers a range of topics, including sales strategy, sales planning, customer relationship management, negotiation, communication, and team management.

Upon completion of the apprenticeship, apprentices will have a deep understanding of sales and will be able to develop and implement effective sales strategies that meet the needs of their customers and their organisation. They will also be equipped with the skills and knowledge to manage the sales process, negotiate deals, manage customer relationships, and lead and motivate a sales team.

As a Sales Executive, they will have a crucial role in generating revenue for their organisation and building long-term relationships with customers. They will also be able to work independently, manage their own sales pipeline, and adapt to changing market conditions. With these skills, they will be able to progress to more senior roles within their organisation or pursue further training in sales or management.

This course is suitable for an individual who promotes products and services to clients and negotiate contracts with the aim of maximising profits.

To see whether you’re eligible for this apprenticeship, you will need to complete a skill scan to check your knowledge prior to starting.

Entry Requirements

Down to the discretion of individual employers but typically includes:

Level 2 English and Mathematics, or equivalent (can be completed during the apprenticeship)
16 or over

Not in full-time education

All apprenticeship standards cover three overall sections, these being Knowledge, Skills and Behaviours. Each of these areas is associated with a specific standard and covers topics that are relevant to that industry and profession. The core topics covered for the Sales Executive 4 apprenticeship are below.

Knowledge:

Organisational Knowledge
Product, Service and Sector Knowledge
Market Knowledge
Customer Knowledge
Commercial and Financial Acumen
Digital Knowledge

Skills:

Sales Planning and Preparation
Customer Engagement
Customer Needs Analysis
Propose and Present Solutions
Closing Sales
Gathering Intelligence
Time Management
Collaboration and Teamwork
Customer Experience Management
Digital Skills
Effective Negotiation

Behaviours:

Ethics and Integrity
Proactivity
Self-discipline
Resilience and Self-motivation
Continuous Professional Development

The training is a blended learning delivery model, which occurs on the job during working hours. A structured learning and assessment plan is put in place to test core components of the course along the way.

This consists of:

1-to-1 monthly meeting: Approx. two hours with a GLP Trainer (face-to-face or telephone)
Online learning courses and/or group sessions
Building an electronic portfolio of work-related evidence
Maths and English Level 2 (if not previously achieved)
6 hours a week spent working towards your apprenticeship.
End Point Assessment by an external examiner to complete the qualification, consisting of a resourcing project assignment and a professional discussion

To achieve the qualification, within which you can either get a result of Pass, Distinction or Fail, you will be assessed both throughout the period of your apprenticeships, as well as in the final stages with an End Point Assessment (EPA).

End Point Assessment:

The EPA period will only start once the employer is satisfied that the apprentice is consistently working at or above the level set out in the occupational standard.

In addition, the apprentice must have completed the following gateway requirements prior to beginning EPA:

· Functional Skills Qualification (if required to do so).

The End Point Assessment process which typically takes 3 months and is carried out by Association of Professional Sales, consists of three components:

Work-based Project.

A 5000-word project based on a sales-based topic that will be agreed by the assessor and learner.

Presentation

A presentation that includes a sales pitch and is followed by a Question and Answer session.

Professional Discussion underpinned by portfolio of evidence

Throughout your apprenticeship, you will gather evidence and information that forms your portfolio, and this will be used for your professional discussion. This discussion with your assessor allows you to showcase everything you have learned on the programme.

The combined score of these three methods will provide the final grade for the apprenticeship.

APPRENTICESHIP

Sales Executive

Leading end-to-end sales interaction with customers and managing sales internally within an organisation.

Level

4

Duration

18+ months

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Download our 2023-2024 prospectus

Download a detailed course guide

Sales Executive

4

18+ months

Apprenticeships

RESOURCES

Consulting