Sales Executive

Build a strong foundation for a successful career in sales.
A man stands on a blossom-tree lined street holding a brief case. He fiddles with the cuff on his suit.
Course Information

This apprenticeship provides comprehensive training in all key aspects of sales, from developing effective sales strategies and planning to managing customer relationships and leading sales teams. Apprentices will gain practical skills in negotiation, communication, and pipeline management, enabling them to drive revenue and build lasting client partnerships. The programme also focuses on adapting to changing market conditions and working independently, preparing apprentices for a range of sales roles and future career progression opportunities within their organisation.

Entry Requirements

Before starting, you’ll complete a skill scan to assess your current knowledge and ensure this apprenticeship is the right fit for you. You must also:

  • Be aged 16 or over
  • Not be in full-time education
  • Live in the UK or EEA, and have been continuously for the past 3 years
  • Have the right to work in the UK
  • Have a relevant job role where the learning can be applied
  • Obtain a Level 2 in English and Maths (or equivalent) — this can be achieved during the apprenticeship
  • Final entry criteria may vary depending on the employer’s discretion
Course curriculum
  • Organisational knowledge
  • Product, service, and sector knowledge
  • Market knowledge
  • Customer knowledge
  • Commercial and financial acumen
  • Digital knowledge
  • Sales planning and preparation
  • Customer engagement
  • Customer needs analysis
  • Proposing and presenting solutions
  • Closing sales
  • Gathering intelligence
  • Time management
  • Collaboration and teamwork
  • Customer experience management
  • Digital skills
  • Effective negotiation
  • Ethics and integrity
  • Proactivity
  • Self-discipline
  • Resilience and self-motivation
  • Continuous professional development
Benefits of this Course

Trained sales staff deliver stronger pipelines, better conversions, and long-term client relationships.

Apprentices learn how to align sales activities with wider business strategy and customer insight.

Equip your team with consistent, professional sales techniques aligned with best practice.

Access government funding to train motivated salespeople and reduce churn.

Why GLP Training

GLP Training empowers individuals and businesses to grow through tailored, industry-focused learning.

GLP Training supports employers in upskilling their workforce, closing skills gaps, and building future-ready teams through flexible, results-driven programmes. At the same time, GLP Training equips individuals with the skills, confidence, and credentials they need to launch or advance their careers through expert-led, hands-on training.

Case Studies

For individuals
What you’ll get
Level 4 Apprenticeship
Sales Executive
Duration Calendar
Duration
18+ months

The training follows a blended learning model, delivered primarily on-the-job during working hours. A structured learning and assessment plan ensures progress is regularly evaluated throughout the course.

  • Monthly 1-to-1 meetings (approx. 2 hours) with a GLP Trainer, either face-to-face or virtually
  • Online learning modules and group sessions
  • Building an electronic portfolio of work-based evidence
  • Maths and English Functional Skills (if necessary). Please click here to learn more.
  • Around 6 hours per week dedicated to apprenticeship activities
  • Final assessment by an external examiner, comprising a resourcing project assignment and a professional discussion to complete the qualification

To achieve the qualification, which can be awarded as Pass, Distinction or Fail, you will be assessed throughout the apprenticeship and in the final stages through an assessment.

The Apprenticeship Assessment process, typically lasting around three months and conducted by the Institute of Sales Professionals, includes three components:

  • Work-based Project:
    A 5,000-word project on a sales-related topic agreed upon by you and your assessor.
  • Presentation:
    A presentation featuring a sales pitch, followed by a question and answer session.
  • Professional Discussion Underpinned by Portfolio of Evidence:
    Throughout the apprenticeship, you will compile a portfolio of evidence that supports your learning. This portfolio will form the basis of a professional discussion with your assessor, allowing you to demonstrate the knowledge and skills you have gained.

The final grade for the apprenticeship will be based on the combined results of these three assessment components.

Whether you’re an employer seeking to upskill your team or an individual candidate, simply click ‘Enquire Now’ and complete the short form. A member of the GLP Training team will be in touch shortly to provide you with more information and guide you through the next steps.

For individuals
This course is part of our Facilities Management pathway

complete this course as a standalone or include it within a progression pathway for yourself or your team

Partnerships
Department for Work & Pensions
Worcestershire Local Enterprise Partnership
Related Courses

Description

Course Information

This apprenticeship provides comprehensive training in all key aspects of sales, from developing effective sales strategies and planning to managing customer relationships and leading sales teams. Apprentices will gain practical skills in negotiation, communication, and pipeline management, enabling them to drive revenue and build lasting client partnerships. The programme also focuses on adapting to changing market conditions and working independently, preparing apprentices for a range of sales roles and future career progression opportunities within their organisation.

https://www.youtube.com/watch?v=XHOmBV4js_E Entry Requirements

Before starting, you’ll complete a skill scan to assess your current knowledge and ensure this apprenticeship is the right fit for you. You must also:

  • Be aged 16 or over
  • Not be in full-time education
  • Live in the UK or EEA, and have been continuously for the past 3 years
  • Have the right to work in the UK
  • Have a relevant job role where the learning can be applied
  • Obtain a Level 2 in English and Maths (or equivalent) — this can be achieved during the apprenticeship
  • Final entry criteria may vary depending on the employer’s discretion

Course curriculum

  • Organisational knowledge
  • Product, service, and sector knowledge
  • Market knowledge
  • Customer knowledge
  • Commercial and financial acumen
  • Digital knowledge
  • Sales planning and preparation
  • Customer engagement
  • Customer needs analysis
  • Proposing and presenting solutions
  • Closing sales
  • Gathering intelligence
  • Time management
  • Collaboration and teamwork
  • Customer experience management
  • Digital skills
  • Effective negotiation
  • Ethics and integrity
  • Proactivity
  • Self-discipline
  • Resilience and self-motivation
  • Continuous professional development
  • Organisational knowledge
  • Product, service, and sector knowledge
  • Market knowledge
  • Customer knowledge
  • Commercial and financial acumen
  • Digital knowledge
  • Sales planning and preparation
  • Customer engagement
  • Customer needs analysis
  • Proposing and presenting solutions
  • Closing sales
  • Gathering intelligence
  • Time management
  • Collaboration and teamwork
  • Customer experience management
  • Digital skills
  • Effective negotiation
  • Ethics and integrity
  • Proactivity
  • Self-discipline
  • Resilience and self-motivation
  • Continuous professional development

Benefits of this Course

Trained sales staff deliver stronger pipelines, better conversions, and long-term client relationships.

Apprentices learn how to align sales activities with wider business strategy and customer insight.

Equip your team with consistent, professional sales techniques aligned with best practice.

Access government funding to train motivated salespeople and reduce churn.

Trained sales staff deliver stronger pipelines, better conversions, and long-term client relationships.

Apprentices learn how to align sales activities with wider business strategy and customer insight.

Equip your team with consistent, professional sales techniques aligned with best practice.

Access government funding to train motivated salespeople and reduce churn.

Why GLP Training

GLP Training empowers individuals and businesses to grow through tailored, industry-focused learning.

GLP Training supports employers in upskilling their workforce, closing skills gaps, and building future-ready teams through flexible, results-driven programmes. At the same time, GLP Training equips individuals with the skills, confidence, and credentials they need to launch or advance their careers through expert-led, hands-on training.


  • Trusted by employers nationwide

  • Innovative digital tools and flexible delivery

  • Real employer partnerships for real career outcomes

  • Proven track record of success across sectors

Case Studies For individuals

Get Started

What you’ll get Level 4 Apprenticeship Duration Calendar Duration

The training follows a blended learning model, delivered primarily on-the-job during working hours. A structured learning and assessment plan ensures progress is regularly evaluated throughout the course.

  • Monthly 1-to-1 meetings (approx. 2 hours) with a GLP Trainer, either face-to-face or virtually
  • Online learning modules and group sessions
  • Building an electronic portfolio of work-based evidence
  • Maths and English Functional Skills (if necessary). Please click here to learn more.
  • Around 6 hours per week dedicated to apprenticeship activities
  • Final assessment by an external examiner, comprising a resourcing project assignment and a professional discussion to complete the qualification



Download a Course Guide

To achieve the qualification, which can be awarded as Pass, Distinction or Fail, you will be assessed throughout the apprenticeship and in the final stages through an assessment.

The Apprenticeship Assessment process, typically lasting around three months and conducted by the Institute of Sales Professionals, includes three components:

  • Work-based Project:
    A 5,000-word project on a sales-related topic agreed upon by you and your assessor.
  • Presentation:
    A presentation featuring a sales pitch, followed by a question and answer session.
  • Professional Discussion Underpinned by Portfolio of Evidence:
    Throughout the apprenticeship, you will compile a portfolio of evidence that supports your learning. This portfolio will form the basis of a professional discussion with your assessor, allowing you to demonstrate the knowledge and skills you have gained.

The final grade for the apprenticeship will be based on the combined results of these three assessment components.



Enquire Now

Whether you’re an employer seeking to upskill your team or an individual candidate, simply click ‘Enquire Now’ and complete the short form. A member of the GLP Training team will be in touch shortly to provide you with more information and guide you through the next steps.



Enquire Now

The training follows a blended learning model, delivered primarily on-the-job during working hours. A structured learning and assessment plan ensures progress is regularly evaluated throughout the course.

  • Monthly 1-to-1 meetings (approx. 2 hours) with a GLP Trainer, either face-to-face or virtually
  • Online learning modules and group sessions
  • Building an electronic portfolio of work-based evidence
  • Maths and English Functional Skills (if necessary). Please click here to learn more.
  • Around 6 hours per week dedicated to apprenticeship activities
  • Final assessment by an external examiner, comprising a resourcing project assignment and a professional discussion to complete the qualification



Download a Course Guide

To achieve the qualification, which can be awarded as Pass, Distinction or Fail, you will be assessed throughout the apprenticeship and in the final stages through an assessment.

The Apprenticeship Assessment process, typically lasting around three months and conducted by the Institute of Sales Professionals, includes three components:

  • Work-based Project:
    A 5,000-word project on a sales-related topic agreed upon by you and your assessor.
  • Presentation:
    A presentation featuring a sales pitch, followed by a question and answer session.
  • Professional Discussion Underpinned by Portfolio of Evidence:
    Throughout the apprenticeship, you will compile a portfolio of evidence that supports your learning. This portfolio will form the basis of a professional discussion with your assessor, allowing you to demonstrate the knowledge and skills you have gained.

The final grade for the apprenticeship will be based on the combined results of these three assessment components.



Enquire Now

Whether you’re an employer seeking to upskill your team or an individual candidate, simply click ‘Enquire Now’ and complete the short form. A member of the GLP Training team will be in touch shortly to provide you with more information and guide you through the next steps.



Enquire Now

For individuals

Get Started


This course is part of our Facilities Management pathway

complete this course as a standalone or include it within a progression pathway for yourself or your team


Additional information

Course Duration

18+ months

Course Level

Level 4