This apprenticeship provides comprehensive training in all key aspects of sales, from developing effective sales strategies and planning to managing customer relationships and leading sales teams. Apprentices will gain practical skills in negotiation, communication, and pipeline management, enabling them to drive revenue and build lasting client partnerships. The programme also focuses on adapting to changing market conditions and working independently, preparing apprentices for a range of sales roles and future career progression opportunities within their organisation.
Before starting, you’ll complete a skill scan to assess your current knowledge and ensure this apprenticeship is the right fit for you. You must also:
- Be aged 16 or over
- Not be in full-time education
- Live in the UK or EEA, and have been continuously for the past 3 years
- Have the right to work in the UK
- Have a relevant job role where the learning can be applied
- Obtain a Level 2 in English and Maths (or equivalent) — this can be achieved during the apprenticeship
- Final entry criteria may vary depending on the employer’s discretion
Knowledge Areas
- Organisational knowledge
- Product, service, and sector knowledge
- Market knowledge
- Customer knowledge
- Commercial and financial acumen
- Digital knowledge
Skills Development
- Sales planning and preparation
- Customer engagement
- Customer needs analysis
- Proposing and presenting solutions
- Closing sales
- Gathering intelligence
- Time management
- Collaboration and teamwork
- Customer experience management
- Digital skills
- Effective negotiation
Core Behaviours
- Ethics and integrity
- Proactivity
- Self-discipline
- Resilience and self-motivation
- Continuous professional development
Increase revenue and retention
Trained sales staff deliver stronger pipelines, better conversions, and long-term client relationships.
Improve commercial impact
Apprentices learn how to align sales activities with wider business strategy and customer insight.
Standardise sales excellence
Equip your team with consistent, professional sales techniques aligned with best practice.
Cost-effective team development
Access government funding to train motivated salespeople and reduce churn.
GLP Training empowers individuals and businesses to grow through tailored, industry-focused learning.
GLP Training supports employers in upskilling their workforce, closing skills gaps, and building future-ready teams through flexible, results-driven programmes. At the same time, GLP Training equips individuals with the skills, confidence, and credentials they need to launch or advance their careers through expert-led, hands-on training.
- Trusted by employers nationwide
- Innovative digital tools and flexible delivery
- Real employer partnerships for real career outcomes
- Proven track record of success across sectors
Delivery Method
The training follows a blended learning model, delivered primarily on-the-job during working hours. A structured learning and assessment plan ensures progress is regularly evaluated throughout the course.
This includes
- Monthly 1-to-1 meetings (approx. 2 hours) with a GLP Trainer, either face-to-face or virtually
- Online learning modules and group sessions
- Building an electronic portfolio of work-based evidence
- Maths and English Functional Skills (if necessary). Please click here to learn more.
- Around 6 hours per week dedicated to apprenticeship activities
- Final assessment by an external examiner, comprising a resourcing project assignment and a professional discussion to complete the qualification
Assessment
To achieve the qualification, which can be awarded as Pass, Distinction or Fail, you will be assessed throughout the apprenticeship and in the final stages through an assessment.
The Apprenticeship Assessment process, typically lasting around three months and conducted by the Institute of Sales Professionals, includes three components:
- Work-based Project:
A 5,000-word project on a sales-related topic agreed upon by you and your assessor. - Presentation:
A presentation featuring a sales pitch, followed by a question and answer session. - Professional Discussion Underpinned by Portfolio of Evidence:
Throughout the apprenticeship, you will compile a portfolio of evidence that supports your learning. This portfolio will form the basis of a professional discussion with your assessor, allowing you to demonstrate the knowledge and skills you have gained.
The final grade for the apprenticeship will be based on the combined results of these three assessment components.
How to Get Started
Whether you’re an employer seeking to upskill your team or an individual candidate, simply click ‘Enquire Now’ and complete the short form. A member of the GLP Training team will be in touch shortly to provide you with more information and guide you through the next steps.
complete this course as a standalone or include it within a progression pathway for yourself or your team
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