Sales Executive

Course Level


Course length

18+ months

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Leading end-to-end sales interaction with customers and managing sales internally within an organisation.

Meet the trainer

Course Guide



What's included? / Modules


  • Sales planning and preparation

  • Customer engagement

  • Customer needs analysis

  • Propose and present solutions

  • Negotiate

  • Closing sales

  • Gathering intelligence

  • Time management

  • Collaboration and team-work

  • Customer experience management

  • Digital skills


  • Organisational knowledge

  • Product, service and sector knowledge

  • Market knowledge

  • Customer knowledge

  • Commercial and financial acumen

  • Digital knowledge


  • Ethics and integrity

  • Proactivity

  • Self-discipline

  • Resilience and self-motivation

  • Continuous professional development

Entry Requirements

Individual employers will set the selection criteria for their apprentices.

Delivery and Assessment

The training is a blended learning delivery model, which takes place in the work place during working hours, wherever this may be, according to the apprentices role. 

This consists of: 

  • 1 to 1 monthly meetings of approx. two hours with a GLP trainer (face to face or telephone)

  • On-line learning courses and/or group sessions

  • Building an electronic portfolio of workrelated evidence

  • Maths and English at Level 2 (if not previously achieved)

  • 20% of time at work to be spent working towards apprenticeship

  • End Point Assessment (EPA) by an external examiner to complete qualification, consisting of: knowledge test, portfolio-based Interview & project presentation

Professional Qualifications, Career Progression, Links to professional Registrations


Apprentices without Level 2 English and maths will need to achieve this level prior to taking the end-point assessment. For those with an education, health and care plan or a legacy statement the apprenticeships English and maths minimum requirement is Entry Level 3 and British Sign Language qualification are an alternative to English qualifications for whom this is their primary language.

Professional Recognition

Achievement of the standard meets the eligibility requirements for Sales Certification at Level 4 with the Association of Professional Sales (APS).